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Health TourismIllustrative Scenario
Anonymized example based on typical project patterns — not a verified named-client result.
CRM & Ad Integration for International Patient Acquisition
Istanbul-based health tourism clinic
CRM SetupDigital AdvertisingAI Automation
Challenge
The clinic was losing web leads from international patients that could not be tracked, with WhatsApp and email channels managed separately. It was unknown which countries were generating results from international ads.
Solution
Freshsales CRM setup, integration of Meta and Google ad campaigns with CRM, country-based lead segmentation, WhatsApp Business API integration, and automated follow-up workflows were set up.
How we worked
- Existing lead channels and patient journey were mapped.
- Country/language-based pipeline and assignment rules were created in Freshsales.
- Lead source was automatically tagged via Meta/Google conversion API.
- A 24/7 first-response bot was deployed on WhatsApp Business API.
- Monthly lead quality and conversion reports were moved to a dashboard.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Lead loss | %35 | %7 | -%80 |
| Conversion rate | %2.5 | %4.1 | +%65 |
| Response time | 15 dk | <2 dk | -%87 |
Buying Guide
How to move forward on CRM & Ad Integration for International Patient Acquisition — pricing, quotes and next steps.
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