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LegalIllustrative Scenario
Anonymized example based on typical project patterns — not a verified named-client result.
LinkedIn Thought Leadership & Lead Generation for a Law Firm
Istanbul-based corporate law firm
Social MediaCRM SetupDigital Marketing
Challenge
The firm's LinkedIn account was used only for announcement posts. Engagement with the target audience (general managers, legal counsels) was low and there was no digital source for new clients.
Solution
A content strategy based on lawyers' expertise areas, a weekly article/infographic calendar, engagement protocol and LinkedIn lead form campaigns connected to the CRM were set up.
How we worked
- Target client personas and expertise areas were identified.
- Content calendar and authorship rotation were created.
- LinkedIn articles, polls and comment strategy were launched.
- Follow-up workflows were defined for leads entering the CRM.
- Monthly engagement and lead quality reports were produced.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| LinkedIn followers | 420 | 1.260 | 3× |
| Post reach | 1.800/ay | 4.500/ay | +%150 |
| Monthly new leads | 5 | 14 | +%180 |
Buying Guide
How to move forward on LinkedIn Thought Leadership & Lead Generation for a Law Firm — pricing, quotes and next steps.
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