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E-CommerceIllustrative Scenario
Anonymized example based on typical project patterns — not a verified named-client result.
CRM & Customer Service Integration for an E-commerce Brand
Textile e-commerce brand selling across Turkey
CRM SetupAI AutomationSocial Media
Challenge
Order, return and shipping questions came from different channels (Instagram DM, email, phone). Without customer history in the CRM, information had to be collected again on every contact, lowering satisfaction.
Solution
Freshsales CRM setup, order system integration, automatic assignment by request category, and return/shipping status notification bots were implemented.
How we worked
- All customer communication channels were inventoried.
- Order and return data were integrated into the customer card in the CRM.
- Category-based automatic routing rules were defined.
- Status notifications were automated via email/WhatsApp.
- A reporting dashboard was built.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Avg. resolution time | 6 sa | 3.3 sa | -%45 |
| Repeated info need | %40 | %16 | -%60 |
| Satisfaction score | 3.6/5 | 4.7/5 | +%30 |
Buying Guide
How to move forward on CRM & Customer Service Integration for an E-commerce Brand — pricing, quotes and next steps.
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