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Health & AestheticsIllustrative Scenario
Anonymized example based on typical project patterns — not a verified named-client result.
Brand Awareness via Instagram Reels & Meta Ads for an Aesthetic Clinic
Istanbul-based aesthetic and beauty clinic
Social MediaDigital AdvertisingCRM Setup
Challenge
The clinic wanted to produce trust and patient-education focused content. Existing ads delivered low appointment conversion at high cost.
Solution
Meta Ads were restructured with doctor-approved educational Reels series, a content funnel aligned with the patient journey, lookalike and retargeting campaigns, and appointment form optimization.
How we worked
- Existing campaign data and target audience were analyzed.
- Reels concepts and shooting plan were prepared.
- Content funnel and retargeting structure were set up.
- Appointment form and CRM integration were optimized.
- Budget was managed with weekly CPA and appointment reports.
Results
| Metric | Before | After | Change |
|---|---|---|---|
| Reels organic reach | 3.200/ay | 8.960/ay | +%180 |
| Cost per acquisition | ₺240 | ₺144 | -%40 |
| Monthly appointments | 65 | 117 | +%80 |
Buying Guide
How to move forward on Brand Awareness via Instagram Reels & Meta Ads for an Aesthetic Clinic — pricing, quotes and next steps.
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