Innovix Research Report
Digital Report Card of Doctor Websites in Turkey — 2026
📅 2026-09-22📊 Sample: 3,178 doctor/clinic websites🔓 Free to cite with attribution
We analyzed 3,178 doctor and clinic websites in Turkey across five dimensions: SEO, GEO (AI discoverability), AEO (answer readiness), UI/conversion quality and hosting platform. Key results: 65% lack an H1 tag, only 2.7% show a medical disclaimer, 55% offer online booking, and WordPress — the most common platform — has the highest slow-site rate (14%). The full report is published in Turkish.
Key Findings
3.178
Sites analyzed
%65
Missing H1
Most common basic SEO error
%67
Structured data
Physician schema almost absent
%55
Online booking
%2,7
Medical disclaimer
Legal risk + trust loss
%36
No visible phone
%97
Mobile-friendly
69/100
Avg SEO score
Methodology
We crawled 6,624 healthcare professional profiles in Istanbul and technically analyzed the 3,178 that had websites. Metrics: HTTPS, mobile-friendliness, response time, SEO signals (title, meta, H1, canonical, schema, sitemap, robots), content length, contact/booking infrastructure and medical features (online booking, telemedicine, patient forms, insurance info, disclaimer).
Limitations: Automated crawl; JS-rendered content partially measurable. 'Missing' means 'not detected'. Response time is TTFB, not Core Web Vitals. Sample is Istanbul-weighted.
1. SEO Action Items
Findings
- 65% lack an H1 — the cheapest, most basic fix; Google's first signal of page topic
- 25% lack meta descriptions — direct CTR loss
- 47% lack robots.txt
- 21% lack canonical tags — duplicate content risk
- Only 10% reference a sitemap (313/3,178)
SEO Score by Platform
| Platform | Sites | Avg SEO | Avg response | Mobile-friendly |
|---|---|---|---|---|
| Blogger | 512 | 80 ✅ | 100ms | 99% |
| Wix | 41 | 76 | 331ms | 100% |
| Squarespace | 8 | 78 | 326ms | 100% |
| Shopify | 23 | 75 | 968ms | 100% |
| WordPress | 1,353 | 74 | 1,856ms | 99% |
| Godaddy | 18 | 69 | 489ms | 100% |
| Custom | 1,184 | 68 | 1,246ms | 95% |
| Joomla | 32 | 66 | 4,283ms ⚠️ | 88% |
SEO Action Items (for doctor sites)
- H1 ekle — tek satır kod, anında etki
- Meta description yaz — "Op. Dr. X | KBB Uzmanı | İstanbul" gibi konumlu
- robots.txt + sitemap.xml ekle
- Canonical tag ekle (özellikle http/https ve www varyantları için)
- Google Business Profile bağla ve siteye embed et
- Hasta yorumlarını yapılandırılmış olarak göster (review schema)
- Telefon numarasını tıklanabilir tel: link yap, üstte göster
2. GEO Action Items
Findings
- %33'ünde structured data yok — ChatGPT/Perplexity bu siteleri "tanıyamıyor"
- Structured data var olanlar bile çoğunlukla WebSite — Physician/MedicalBusiness schema'sı neredeyse hiç yok
- AI görünürlük skoru: %57'si 50+ (orta-iyi) ama gerçek entity markup eksik
- Physician veya MedicalBusiness JSON-LD schema ekle: name, medical specialty, address, telephone, openingHours, sameAs (DoktorTakvimi, Google Maps, LinkedIn)
- Person schema doktor profil sayfasında: medicalSpecialty, alumniOf (mezuniyet), memberOf (TTB/dernek)
- sameAs tutarlılığı — DoktorTakvimi profil linki, GBP, LinkedIn aynı isimde olsun
- llms.txt ekle — "Ben Dr. X, KBB uzmanıyım, İstanbul'da çalışıyorum" bilgisi LLM'lere doğrudan gider
- AI crawler erişimi — robots.txt'te GPTBot/PerplexityBot'a izin ver
3. AEO Action Items
- %85'inde hasta eğitim içeriği var (1.756/2.060) — iyi haber
- Ama H1'siz %65 → Google featured snippet'a seçilemiyor
- FAQ schema kullanan neredeyse yok
- "Soru-cevap" formatında içerik yazan azınlık
- Sık sorulan sorular bölümü ekle: "Ameliyat sonrası ne zaman dönerim?", "Fiyat ne kadar?", "Hangi sigortalar geçerli?"
- FAQPage schema ile işaretle
- Cevap formatını "tanım → adım adım → özet" yapısında yaz (AI Overviews uyumlu)
- Özet kutuları — her uzun yazının başına 2-3 cümlelik "özet" ekle
- İçerik başlıkları soru formatında olsun ("Burun estetiği ne kadar sürer?" yerine "Rinoplasti süresi")
4. UI Quality & Patient Perception
| UI/UX Metric | Rate | Patient Impact |
|---|---|---|
| Visible phone | 64% | ❗ 36% lose patients who can't find a number → they go to a competitor |
| WhatsApp link | 57% | Patients prefer messaging; no link = lost lead |
| Contact form | 51% | No form = full dependence on phone/WhatsApp |
| Online booking | 55% | No booking = patient calls or gives up |
| Telemedicine | 65% | Post-pandemic expectation; absence reads as outdated |
| Medical disclaimer | 2.7% | ⚠️ Legal requirement + trust signal |
| Title/credential display | 93% | Visible titles build trust |
| Insurance info | 33% | Patients ask 'is my insurance covered?' — no answer = they leave |
From the Patient's Perspective
Patient journey simulation: (1) Searches 'ENT doctor Istanbul' → finds the site. (2) Site loads → is there a phone? (36% chance: no). (3) Wants to book → online booking? (45% chance: no). (4) Calls → busy/no answer → goes to a competitor. Conclusion: good SEO can't save conversion — missing UI loses the lead.
- Telefon + WhatsApp + Online randevu üçlüsü sticky header'da olmalı
- Tıbbi disclaimer footer'a ekle (yasal + güven)
- Sigorta listesi sayfada görünsün
- Yorum/review bölümü entegre et (Google review veya DoktorTakvimi widget)
- Mobil optimizasyon — %97 uyumlu ama hız dağılımı bozuk
5. Platform Matters — WordPress vs Wix vs Custom
| Platform | Fast | Medium | Slow | Avg Response |
|---|---|---|---|---|
| Blogger | 99% | 1% | 0% | 100ms |
| Squarespace | 100% | 0% | 0% | 326ms |
| Wix | 95% | 3% | 2% | 331ms |
| Shopify | 65% | 31% | 4% | 968ms |
| Custom | 73% | 21% | 6% | 1,246ms |
| WordPress | 54% | 32% | 14% | 1,856ms |
| Joomla | 65% | 23% | 12% | 4,283ms |
- WordPress %14 yavaş — en yaygın platform ama performans sorunu en çok burada. Çoğu tema/plugin bloat'undan kaynaklanıyor.
- Custom yazılım %73 hızlı — iyi yapılmışsa hızlı, ama %6'sı yavaş (eski PHP, optimizasyonsuz)
- Blogger/Wix/Squarespace en hızlı — ama SEO ve GEO'da sınırlı
- Joomla hem yavaş hem zayıf — %12 yavaş, %19'unda schema var, en kötü ortalama yanıt (4,3s)
| Need | Recommendation |
|---|---|
| Fast blog + low cost | Wix or Blogger (limited SEO but fast) |
| Full control + SEO | WordPress but speed optimization is a must (caching, CDN, lazy load) |
| Enterprise/custom | Custom software but schema and performance monitoring required |
| Not recommended | Joomla (slow, legacy, poor schema support) |
Doctor Site Report Card (Letter Grades)
| Area | Grade | Comment |
|---|---|---|
| HTTPS/Security | A | 100% — excellent |
| Mobile-friendly | A- | 97% — good, but speed is separate |
| Basic SEO | C+ | H1/meta/canonical gaps are widespread |
| Content | B- | 84% have 800+ words |
| Schema/GEO | D | 33% have it; Physician schema almost absent |
| AEO/FAQ | D | Almost no FAQPage markup |
| UI/Conversion | C- | 64% phone, 55% booking — half lose leads |
| Speed | B- | 70% fast but 14% of WordPress slow |
| Compliance (disclaimer) | F | 2.7% — critical gap |
Conclusion
Turkish doctor websites are strong on security and content, but weak on technical SEO (H1, meta, sitemap) and especially GEO/AEO (schema, FAQ, AI visibility). The biggest gap: medical disclaimer absent on 97% — both a legal risk and a trust loss. Fastest win: H1 + meta description + phone/WhatsApp visibility. Most strategic win: Physician/MedicalBusiness schema + FAQPage + online booking — in the LLM era, sites without these three will become invisible.
Cite this research
You may republish figures from this report with attribution. Suggested citation:
Digital Report Card of Doctor Websites in Turkey — 2026 — Innovix Digital Research, 2026-09-22. https://innovix.tr/en/arastirmalar/doktor-web-siteleri-dijital-karnesi-2026After the Research: Implementation Support
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